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Signals, Stories, and Strategic Insight
Perspectives, updates, and on-the-ground intelligence across Aquamerge projects and markets.
Select a category to explore focused updates, or scroll to view the latest across all areas.


An Introduction to Aromatherapy
Common Essential Oils & Their Benefits Aromatherapy uses highly concentrated plant extracts as a treatment for a wide range of ailments, physiologically and psychologically. Research is still emerging on the effects of aromatherapy, but it has been used for decades for medicinal and religious purposes. The term ‘aromatherapy’ was coined in the early 1900s by French chemist Rene Maurice Gattefosse, who used lavender oil to treat burns on his hands. Studies have shown that esse

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Mar 21, 2022


What Is Cupping?
Those Circular Bruises You Keep Seeing Online, Explained After the 2016 Summer Olympics in Rio de Janeiro, Cupping exploded in popularity when Michael Phelps stepped out on the pool deck with a back dotted with circular bruises. You may have since seen it in Instagram posts, images of someone’s back covered in red suction cup-type marks. At first glance, it looks painful, but cupping is a renowned wellness ritual that has been employed for centuries. Cupping therapy involves

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Mar 16, 2022


Holistic Physiotherapy
Information Given by Therapist and Patient Can Be of Equal Importance Just as every person is different, so is every injury. Every person recovers at different paces and responds uniquely to specific treatments. When dealing with an injury that requires physical therapy, it is vital to consider the patient’s well-being in several aspects of life. That is where holistic physiotherapy steps in. Holistic physiotherapy is a practice of physiotherapy that considers the patient’s l

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Mar 14, 2022


Success Story: How I Shed the Weight and Changed my Life
How Marsha Parker Lost 155lbs Marsha Parker's struggle with weight gain began after she gave birth to her daughter Kumari. As a single mother to a newborn, she faced overwhelming pressure, and it took a negative toll on her health and happiness. Parker started working a lower-paying job with flexible hours to take care of her daughter, and most of the money she made went towards feeding and caring for Kumari. The New York-based mother began eating inexpensive, fast food, usua

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Feb 8, 2022


How Companies Can Prosper in The Global Wellness Market
Trading Privacy for Personalization A recent McKinsey on Consumer and Retail podcast episode featured three leaders of McKinsey’s recent research on the global wellness industry. They discussed the wellness offerings consumers are most fascinated by, recent changes in consumer behavior and preferences, and how companies can leverage this information. The survey was conducted on 7’500 consumers in six countries. The global consumer health and wellness market is a $1.5-trillion

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Jan 27, 2022


Craving Something Sweet? Try these 3 Delicious Recipes
1. Strawberry Yogurt Popsicles Prep Time: 10 Minutes Additional Time: 3 Hours Yield: 10 Servings Amount Per Serving: 57 Calories, 1g Total Fat, 0g Saturated Fat, 0g Trans Fat, 0g Unsaturated Fat, 2mg Cholesterol, 25mg Sodium, 12g Carbohydrates, 1g fiber, 10g Sugar, 2g Protein Ingredients ● 1 1/2 cups plain yogurt ● 1 pound of frozen strawberries ● 2 tablespoons of water ● 1 tablespoon freshly squeezed lime juice ● 3 tablespoons honey, divided Instru

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Sep 2, 2021


Use these Colorful Vegetables for a Fulfilling and Healthy Lunch
The produce section at your grocery store is full of vibrant colors that will bring life to any meal. With such a wide variety of colors and flavors, you can easily add some creativity to your next dish by using delicious produce that looks beautiful on the plate. Fruits and vegetables get bright colors from phytochemicals and natural bioactive compounds, promoting good health. Due to this, the most vibrantly colored produce also tends to be the richest in vitamins, minerals,

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Aug 4, 2021


How Following a Plan Helps Reach Success
Outcome Goals and Process Goals Having a clear plan with achievable goals throughout a journey can mean the difference between success and failure. Whether implementing an exercise plan, a nutrition plan, or any other type, a clear plan will help you stay focused on what you want to achieve and how you’re going to get there. Goals for weight loss can be focused on the outcome of the process. An outcome goal, which you are hoping to achieve by the end of the plan, could be som

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Aug 25, 2020


Why you Shouldn’t Fear Carbs in your Diet
Not all Carb Sources are the Same Carb intake is a controversial topic in the wellness and nutrition industries. Carbohydrates are commonly demonized by popular media, diet culture, and even some professionals, who accuse them of causing weight gain and heart disease, among other health problems. Although fast food tends to have a high content of carbs and low-carb diets can be highly beneficial to some individuals, overall, not all carb sources are equal. While refined carbs

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Aug 20, 2020


How Your Diet Affects your Daily Energy
Fatigue Caused by Dietary Choices Fatigue is a commonly experienced and often disregarded ailment. Usually attributed to physical activity, jet lag, stress, and general life experiences, poor dietary choices can also cause fatigue. When people are overwhelmed by stressors in life, they are also much more likely to deprioritize their food intake and eat whenever and whatever is convenient. Often, they opt for choices readily available at fast-food restaurants and grab-and-go c

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Oct 30, 2018


5 Wellness Platforms Incentivizing Users to Workout with Blockchain Rewards
How Blockchain Rewards for Wellness Work 1. Bowhead Health Bowhead Health allows users to work towards broad wellness goals through inputs including self-reported health surveys, activity levels, and healthy behavior trackers. Users can log their water consumption, stool, sleep, and energy levels using the trackers. The platform allows users to monitor progress while receiving badges for actions. Activity is an incentive through Bowhead’s native coin AHT (anonymous health tok

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Aug 5, 2018


Eat Clean and Watch Your Life Transform
Eating Clean Is a Lifestyle, Not A Diet Eating clean is not a diet or a fad. It is a kind of lifestyle that will make you and your body feel good. It’s more than just cutting out certain foods - it's about making healthier choices every day and developing better habits! Health is far more important than wealth, and a solid and fit body leads to a more fulfilling and happy life. Clean eating means making the most of your daily calorie intake by eating the most beneficial sour

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Apr 23, 2018
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